Working with clients we have seen amazing results from jointly developing clear business and brand strategies to mentoring marketing managers, our approach of focusing on core projects whether that be with your people, your brand or your overall business, we are confident that we deliver results.
Optimum results have come from clients who have truly engaged, have an ambition to gain clarity, are enthusiastic and allow their team to immerse themselves and have faith that good things will come from it.
“I have gained confidence, more peace of mind that we’re on the right track. I have already started talking about the consumer more – and getting people to talk about the retail side a tiny bit less ”
Soraya Janmohamed, Marketing Director - SHINE Mentee
“My confidence without doubt has increased dramatically even from those initial sessions because Charlotte made me think differently, pushing me to take the time out to reflect on achievements, and not be so self-critical on what I do, as well as challenging the way I have done certain things, making small suggestions and providing practical ways of implementing them. ”
Felicity Allen, Group Account Director, SHINE Mentee
“I feel Charlotte was instrumental in my career development and progression as a marketer; knowing where to guide, support and develop my skills set where appropriate, whilst enabling me to drive and own strategic projects on my own initiative”
Katarina Skrimshaw, Marketing Manager
“I feel we all collectively came to an understanding/visual of the brand. I see it clearly, it will impact NPD, messages and marketing. I thoroughly enjoyed it.” (Laura)
“This will provide clarity in terms of our approach and decision making, guidance and direction in terms of strategy.” (Zoe)
Various delegates, OptiBac probiotics (Wren) Project: Brand Positioning Workshop
“We worked with Charlotte in the early stage of development of Alchemy Natural Care. Her industry expertise and enthusiasm for our product offered us great encouragement. Through Charlotte, we learnt the importance of having branding that reflects the truth of the product which led us to re-brand and re-launch...”
Gary Gibbons, Root and Flower (was Alchemy Natural Care) Project: Brand Positioning
“Your style of facilitation was very supportive, inclusive and embracing.
Thank you for all your hard work and enthusiasm, skills and professionalism. The outputs defined and concepts determined with the Commercial team’s agreement and sponsorship is so important in terms of team ownership going forward.”
Mark Turrell, Ascension - Project: New Product Direction Workshop
“Charlotte’s breadth of knowledge across both industry and project management added significant value to the work carried out with Ceuta Healthcare – not only was the work carried out expediently and was of high quality but also the incremental and additional information, input and experiential counsel.
Charlotte’s deep understanding of category & consumer and shopper marketing is matched by her enthusiasm, tenacity and very pleasant personality quickly fitting into the team dynamic and culture"
Keith Garrity, Ceuta Healthcare - Project: New Product Direction
“This has been the meatiest of all 4 workshops, the most intense, the most challenging and the most focussed and productive. All of the ideas are there, but it’s taken a group exercise like this to tease them out”
Delegate of Weleda workshop - Project: Strategic Business Planning
HOW CAN WE SHINE A LIGHT ON YOUR SUCCESS?
We have a variety of workshops designed to support your team to explore, define and clarify the right strategy for your business. To find out more, arrange a discovery call.