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When marketing isn’t delivering in a founder‑led business
Founder‑led businesses often start with an incredible advantage. A clear vision. Deep belief. Fast decision‑making. Growth happens because the founder knows exactly why the business exists and what it’s here to change. But as the business evolves, teams expand, structures form, marketing is brought in, that original clarity can quietly fade. Not because anyone has done anything wrong, but because growth changes the dynamics. At this point, many founders say the same thing: “M
sunbrand2
Apr 203 min read


Proud to Support the Journey Behind Source in Surrey
Over the last few months, I’ve had the absolute pleasure of working alongside the brilliant team behind Source in Surrey; Charlotte Webb, Will Ford and Lotty Fenton, a new initiative designed to help Surrey’s businesses buy local and grow together. When I first met the team, they had passion, funding and a clear desire to make a difference, but like so many new projects, the 'how' felt overwhelming. · Who exactly where they speaking to? · How should all the differ
sunbrand2
Apr 142 min read


Back in the saddle, to appreciate the science and art of marketing
I recently had a fantastic opportunity to develop and recommend a brand strategy. It was a completely new category to me and not the...

Charlotte Cox
Feb 22, 20212 min read


When overwhelm takes over, try this 10 min technique
Overwhelm is in the air, whether it’s trying to get things completed before year end, the constant ‘on-call’ when working from home or...

Charlotte Cox
Dec 9, 20202 min read
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